Leading with curiosity and a journalistic lens, the Framework Method ™ discovers and distills storylines for long-term cultural impact, using narrative to connect humanity.

By prioritizing an indestructible narrative, story becomes an integral part of a business and its competitive advantage–unbothered by hype cycles and shifting industry landscapes.

Founded by narrative director, sociologist, culture writer and public speaker, Jacqueline Schneider, Framework’s foundation is laced with two decades of trend building and forecasting across technology’s evolution from Web1 to Web3, media landscape expansions and contractions, the creator economy, music as a cultural marker, aesthete lifestyle movements and food as a connective tissue.